Bettman needs to build off thrilling Cup final

Hockey Betting Lines

06/11/2010 - Toronto, Canada (Sportsbook Betting Lines) - It may sound cliche, but when it comes to fixing what ails the National Hockey League, there may be no better time than the present.

On the heels of the most successful NHL season in a decade and a Stanley Cup final that demonstrated all that is right with the league, it is a moment that must be captured with vigor by Commissioner Gary Bettman.

The Stanley Cup final produced a spectacular brand of hockey that has reinvigorated the Chicago Blackhawks and Philadelphia Flyers franchises, which also happen to reside in two of the game's most important markets.

Fresh-faced superstars like Jonathan Toews and Patrick Kane have become household names across North America, poster boys if you will, for a new era in the NHL. An era that is seeing youth, speed and goal scoring become the defining elements of a brand that has suffered for so long.

Add already established superstars like Sidney Crosby and Alexander Ovechkin to the fold, along with a slew of talented youngsters led by the likes of Steven Stamkos and Drew Doughty, and it is safe to say that the recipe for success is a good one.

Television ratings for this latest Stanley Cup Final were remarkable in Canada and the highest in the United States since the Flyers, led by Bobby Clarke, beat out Bobby Orr and the Boston Bruins for hockey's ultimate prize in 1974. It seems unfathomable, but 1.2 out of every 10 American televisions was tuned into the Game 6 matchup on Wednesday night, demonstrating a heightened interest for the game south of the border.

Hockey is on the verge of a breakthrough, and Bettman is on the clock.

In most markets the game is thriving or at least sustainable, but a few sore spots exist that have shown little evidence of viability.

Franchises in Phoenix, Atlanta, and Florida are on life support, while there are ownership issues in other regions around the league likely spurned by the recent economic meltdown.

The remedy is simple; find owners who want to purchase these troubled franchises in cities that can sustain them, and move the teams.

The trouble is that Bettman has for years been outwardly ignorant to the possibility of relocation to Canadian markets, even when potential suitors have existed. This approach has done little for his image, and little for the game itself.

Previously spurned markets in Winnipeg and Quebec have been waiting with open arms, while southern Ontario, the world hotbed of hockey, continues to operate with the Toronto Maple Leafs as its only franchise.

Instead, Bettman has been insistent on transfers to areas like Las Vegas or Kansas City, further examining the Southern United States for relocation, as if to compound his already misguided expansion of the NHL into the United States' Sun Belt.

If only he had tried as hard to keep franchises in Winnipeg and Quebec as he has in the Desert with the Coyotes, the NHL might not be wrestling with these ugly issues.

Instead of trying to cover up the financial pitfalls of dying organizations, and sugarcoat the reasons why fans dislike or ignore the game in certain cities, Bettman needs to come clean with the realization that franchises in peril will continue to drag down the league.

As it stands, Bettman has received serious interest from prospective owners in both Winnipeg and Quebec. Mark Chipman and David Thomson of True North Sports and Entertainment made a serious pitch to buy the Phoenix Coyotes and return them to Winnipeg, and Bettman says he's heard from more than one "substantial" group in Quebec, including a pitch from media giant Quebecor.

Canadian fans need not yell from the highest hills to be heard, but rather, the league needs to do the noticing for them. There is a market in Canada for additional NHL franchises that should no longer be ignored.

The continued growth of the NHL brand and the health of the league will rest squarely on relocation to these ready-for-prime-time markets.

The positive ripple effect of the Cup finals has made this an unprecedented time to build on the current wave of momentum, and Bettman needs to right the ship once and for all.

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MySportsbook.com: New College Football Clock Rules Examined

Coaches and bettors alike are desperate to make sense of the new time-keeping rules on the NCAA gridiron. One of the big stories to come out of the Ohio State-Texas clash last weekend was Texas coach Mack Brown's criticism of the NCAA's new clock rules that are intended to shorten the duration of college football games, therefore affecting college football betting.

"They scored with six minutes left and the game was over before we had a chance to do anything," Brown told ESPN.com. "I really hope whoever made these changes will go back and look them over."

Sure, it might be sour grapes; the Buckeyes thoroughly trounced the defending national champion Longhorns 24-7. However, Brown isn't alone in giving the changes their due thought. Bettors are also wondering about them, albeit for a completely different reason. Most experts agree that the changes will result in games being shortened by anywhere from 10 to 20 plays. The obvious consequence is lower scores, with more time rolling off the clock during changes of possession. (The Ohio State-Texas game flew well under the total of 52.)

According to research at the online sportsbook MySportsbook.com, more than 18 plays a game disappeared last weekend into thin air. That's a 10-percent reduction. In 2005, a typical game had 168.58 plays. For 2007 already, it's down to 150.26.

As a result, teams combined to gain an average of about 100 fewer yards a game last weekend versus the 2005 openers. Scoring was also down by about 4.5 points (attention Las Vegas sports lines).

Of course, oddsmakers were able to adjust to the changes before the season started. Proof of that came as the over went a balanced 8-9 at My Sportsbook on Saturday.

Other angles to consider:A shorter game should theoretically result in shorter lines. Whereas Team A might have been a 14-point favorite in a 168-play game (last year), if there are 10 percent less snaps in 2007, the line should also be reduced by 10 percent (to 13 or 12.5). Of course, this is an over-simplification of the matter, but something to keep in mind.
Less possessions means a better chance the game will be decided by three or seven points. For example, what might have been a 20-10 final score in 2005 may end at

17-10 in 2007. Granted, a 24-17 game last year might end at 21-17 these days, but the former - a three- or seven-point advantage being preserved as opposed to created - is the most likely scenario.

*UPDATE* - Sept. 25, 2007

New Clock Rules Boon for online bookmakers

By adjusting the time-keeping rules to shorten the duration of college football games, the NCAA hoped to make its product more enjoyable for the fans. While the NCAA's success in this regard is still up for debate, bookmakers couldn't be happier with the results.

"We are seeing a massive jump in college football betting," noted the MySportsbook.com management team. "With all the early Saturday games (12 a.m. ET) ending before the second wave begins (3:30 p.m. ET) - something that didn't always happen before the changes - bettors are now able to re-invest their winnings from the morning session in the afternoon games."

While not all bettors will choose to roll over their winnings, it doesn't take much for an impact to be seen on the bottom line. "Not all of the millions of dollars in morning payouts get re-bet. In fact, it's probably only 10 to 20 percent," noted the sportsbook management team. "Still, the increased football betting lines window will create a ton of growth for us over the course of the season."

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